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M118Case studyadjacent, not ETA

Khalil Tawil and Umi: A Startup Project That Checked All the Right Boxes

Khalil Tawil, A. J. Wasserstein. (2020)

Yale SOM Case 19-022 per catalogue, which dates it December 28, 2019; the PDF header reads January 15, 2020

Subtitle: "A startup project that checked all the right boxes." 33 pp.

Existence verified against the publisher's catalogue; content not read.

SourceVERIFIED (existence only)

Full citation

Khalil Tawil, A. J. Wasserstein. (2020). Khalil Tawil and Umi: A Startup Project That Checked All the Right Boxes. Yale SOM Case 19-022 per catalogue, which dates it December 28, 2019; the PDF header reads January 15, 2020.

https://som.yale.edu/sites/default/files/2025-04/Khalil%20Tawil%20and%20Umi%20%28A%29.pdf

This page describes a work published elsewhere. The summary, where present, states what the authors claim; it is not the school's position. Read the source before quoting a figure.