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M117Case studyfranchise path

European Wax Center in Manhattan

Joseph Golden, A. J. Wasserstein. (2019)

Yale SOM Case 19-020 per catalogue, which dates it October 17, 2019; the PDF header reads December 17, 2019

Subtitle: "Determining where in a franchise system to build a business." 21 pp.

Existence verified against the publisher's catalogue; content not read.

SourceVERIFIED (existence only)

Full citation

Joseph Golden, A. J. Wasserstein. (2019). European Wax Center in Manhattan. Yale SOM Case 19-020 per catalogue, which dates it October 17, 2019; the PDF header reads December 17, 2019.

https://som.yale.edu/sites/default/files/2025-04/European%20Wax%20Center%20in%20Manhattan.pdf

This page describes a work published elsewhere. The summary, where present, states what the authors claim; it is not the school's position. Read the source before quoting a figure.