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Library/Stanford Graduate School of Business

K64Case study

Asurion (B): A New Name and A Bigger Game

Bryan Danielson, Garth Saloner. (2026)

Stanford GSB Case E960B, 23 pp

Existence verified against the publisher's catalogue; content not read.

SourceVERIFIED (existence only)

Full citation

Bryan Danielson, Garth Saloner. (2026). Asurion (B): A New Name and A Bigger Game. Stanford GSB Case E960B, 23 pp.

https://www.gsb.stanford.edu/faculty-research/case-studies/asurion-b-new-name-bigger-game

This page describes a work published elsewhere. The summary, where present, states what the authors claim; it is not the school's position. Read the source before quoting a figure.