On the Nature of Programmatic Acquisition Strategies: Why Things Go Awry
Joseph N. Golden, Mark Anderegg, A. J. Wasserstein, Alex de Pfyffer. (2021)
Yale Case, no number printed, April 8, 2021
Subtitle: "Entrepreneurs must be vigilant to avoid the four most common pitfalls that generally lead to disappointing outcomes in programmatic acquisition strategies." 17 pp.
Existence verified against the publisher's catalogue; content not read.
SourceVERIFIED (existence only)