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Library/Yale School of Management

M62Case notesourcing and deal

On the Nature of Customer Attrition and Revenue Analysis

Manas Punhani, Will Bressman, G. J. King, A. J. Wasserstein. (2021)

Yale Case, no number printed, May 12, 2021

Subtitle: "Calculating and assessing customer attrition patterns will give entrepreneurs deeper insight into the underpinnings of revenue performance." 28 pp.

Existence verified against the publisher's catalogue; content not read.

SourceVERIFIED (existence only)

Full citation

Manas Punhani, Will Bressman, G. J. King, A. J. Wasserstein. (2021). On the Nature of Customer Attrition and Revenue Analysis. Yale Case, no number printed, May 12, 2021.

https://som.yale.edu/sites/default/files/2025-04/On%20the%20Nature%20of%20Customer%20Attrition%20and%20Revenue%20Analysis.pdf

This page describes a work published elsewhere. The summary, where present, states what the authors claim; it is not the school's position. Read the source before quoting a figure.