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M113Case notefranchise path

Ten Essential Questions to Consider When Selecting a Franchise Brand for a Search Fund Journey

Peter Mistretta, Michael Horowitz, Adam Wilver, A. J. Wasserstein. (2023)

Yale Case, no number printed, May 23, 2023

Subtitle: "Picking a brand is a vital choice for franchise entrepreneurs." 15 pp.

Existence verified against the publisher's catalogue; content not read.

SourceVERIFIED (existence only)

Full citation

Peter Mistretta, Michael Horowitz, Adam Wilver, A. J. Wasserstein. (2023). Ten Essential Questions to Consider When Selecting a Franchise Brand for a Search Fund Journey. Yale Case, no number printed, May 23, 2023.

https://som.yale.edu/sites/default/files/2025-04/Ten%20Essential%20Questions%20to%20Consider%20When%20Selecting%20a%20Franchise%20Brand%20for%20a%20Search%20Fund%20Journey.pdf

This page describes a work published elsewhere. The summary, where present, states what the authors claim; it is not the school's position. Read the source before quoting a figure.