K48Case study
Revenue Works
Jim Ellis, Jessica Morgan. (2015)
Stanford GSB Case E581, 13 pp
Existence verified against the publisher's catalogue; content not read.
SourceVERIFIED (existence only)
Library/Stanford Graduate School of Business
Jim Ellis, Jessica Morgan. (2015)
Stanford GSB Case E581, 13 pp
Existence verified against the publisher's catalogue; content not read.
SourceVERIFIED (existence only)
Full citation
Jim Ellis, Jessica Morgan. (2015). Revenue Works. Stanford GSB Case E581, 13 pp.
https://www.gsb.stanford.edu/faculty-research/case-studies/revenue-works
This page describes a work published elsewhere. The summary, where present, states what the authors claim; it is not the school's position. Read the source before quoting a figure.