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K29Case study

Med-Mart, Transitioning The Business Model (A)

James Lattin, Mark Leslie, Erin Yurday. (2003)

Stanford GSB Case E163A

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Full citation

James Lattin, Mark Leslie, Erin Yurday. (2003). Med-Mart, Transitioning The Business Model (A). Stanford GSB Case E163A.

https://www.gsb.stanford.edu/faculty-research/case-studies/med-mart-transitioning-business-model

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