Skip to content

Schools

Traditional SearchSelf-Funded SearchIndependent Sponsor

Study

CurriculumLibraryFrameworksToolsEventsAboutPrograms
Join the community

Library/Harvard Business School

N4HBR article

Why Buying a Company Can Be Better than Starting One. hbr.org digital article, April 5, 2016

Ruback, Richard S., and Royce Yudkoff. (2016)

Argument piece (subtitle: "It's boring, but having customers is nice") positioning acquisition as an alternative to founding a start-up. No data appear in the visible opening paragraph; the rest is paywalled and was not read.

Source

Full citation

Ruback, Richard S., and Royce Yudkoff. (2016). Why Buying a Company Can Be Better than Starting One. hbr.org digital article, April 5, 2016.

https://hbr.org/2016/04/why-buying-a-company-can-be-better-than-starting-one

This page describes a work published elsewhere. The summary, where present, states what the authors claim; it is not the school's position. Read the source before quoting a figure.